fraxngtm

Timing, relevance and personalization fill your pipeline. We bring all three.

People buy from people, so we replicate human judgment across your prospecting.

Show me my market →

Free of who's ready to buy now.

Mintis Sow

Mintis Sow led HubSpot's move into outbound. Her signal program drove $30M in revenue.

HubSpotEmployer, 8 yrs ClaySculpt main stage RevGeniusRevolt! speaker
Your best customersHired a new VP of SalesRaised a Series BYour old champion changed jobsVisited pricing 3 times
2×

Double qualified pipeline in 90 days or we keep working free. See terms

Why FraxnGTM
01

Built by operators who've done it at every scale.

From early-stage teams to the enterprise, we've built pipeline engines that work, so yours fits your stage.

02

Systems you keep, built in your tool stack.

Data, Fit score, outreach and reporting, built across the tools you already use. Everything we build stays yours.

03

Built for what outbound takes now.

Volume stopped working. We pair buying signals and AI research with human judgment to reach the right buyer at the right moment.

The method · Precision Pipeline Framework

Your best rep's outbound, run on every account that matters.

We map how your best rep picks accounts, opens an email and times the first touch. Then we run that judgment on every account, inside the tools you already use.

01

Process

How your best rep decides who to work and what to do first, mapped from your wins and run as a weekly playbook.

02

Personalization

Every email opens with what just changed at that account, written the way your best rep would say it. Not merge fields.

03

Precision

Sent at the right moment: a new sales leader, new funding, a past champion in a new job.

The foundation · Data and systems layer

Clean data, a Fit score that checks every account like your best rep would, and reporting tied to pipeline. You keep it.

The offer · Proactive Pipeline Engine

Live in 45 days.
Built in your tool stack.
Run for you.

  • Built for B2B sales teams
  • Owned by you. Sent from dedicated domains, so your main one stays protected
  • Works as an extension of your team
Show me my market →

Start with your free .

Findaccounts that look like your best wins and show signs they're ready to buy.
Writeevery message for one person, about one reason to talk.
Buildthe data, Fit score and reporting inside your CRM and the rest of your stack, so it stays yours.
Runevery week, sharper every month. Your team takes the calls and closes.
2×
Double your qualified pipeline in 90 days, or we keep working for free until we do.

"Qualified" is agreed with you at kickoff and measured against your baseline. Terms include CRM access, approvals and your team on the calls. After 90 days, keep the engine and run it yourself, or keep us on to run it.

The work behind it

I led HubSpot's move into outbound. Now I lead yours.

I started with what the best reps check, in what order, and why. Then I turned it into buying signals, a Fit score and HubSpot's Clay program. FraxnGTM builds that same engine inside your tool stack.

$30Mrevenue driven by the signal program I built
2022the year outbound became my job at HubSpot
Claybuilt HubSpot's Clay program, one of Clay's first enterprise customers
10+ yrsin outbound sales, 8 at HubSpot

On stage and on air

Talks before 2026 are under my former name, Mintis Hankerson.
Where I've built, spoken and been featured
HubSpot
Employer, 8 yrs
Clay
Spoke at Sculpt, main stage
RevGenius
Spoke at Revolt! · Revenue Creator podcast
ZoomInfo
Podcast guest, Labs Podcast
Lusha
Webinar panelist
Vainu
Webinar guest
Daily
Sales Tips
Featured tips

"…never closed an enterprise deal in my life without her guidance…" Eric Nowoslawski, outbound agency founder, on LinkedIn ↗

Show me my market →

Book 30 minutes with me and get your free .

Quick answers · before you book
Is this outsourced SDR?

No. We build and run the system behind your reps, measured on qualified pipeline you agree on, not meetings booked.

What do you need from us?

CRM access, quick approvals and reps to take the calls. We work as an extension of your team.

Will this hurt our domain?

No. We send from dedicated domains we set up just for outreach, so your main domain stays protected.

What happens after 90 days?

You keep the engine and run it yourself, or keep FraxnGTM on to run it. Either way, it lives in your tool stack.

Start here · free

Book your free

  • Every account you could sell to, and which are ready to buy now.
  • 30 minutes, free, and yours to keep.
Mintis Sow

30 minutes with Mintis SowFounder, FraxnGTM