We learn how your best reps win, find the companies showing the most buying intent, and reach them on email, LinkedIn, ads and the phone. Then we run it with you, week after week.
Referrals, your network and founder-led selling built the company. They stop scaling the moment you need more pipeline than your calendar can give.
Fine at this size. Hard to grow on purpose.
Your reps ask: Who do I call? Why now? What do I say?
You already have a CRM, intent data and a sequencer. What's missing is the thinking a top rep does before every touch.
Email and LinkedIn alone sound like everyone else. The phone is where conversations start, and most programs never build for it.
Most agencies skip all three. We run them as one system.
We capture how your best reps choose accounts, time the touch and open the conversation, then build that into a context layer inside our data tools. Every piece of outreach — email, LinkedIn and the call — draws on it.
We stack signals from your CRM, your website, third-party data and the market, and combine them so the companies showing the most buying intent rise to the top.
Email and LinkedIn warm the account. The phone starts the conversation. We build the phone motion into the engine, then make sure someone picks it up.
We capture them and build them in, so the engine makes the same calls on every account, every week.
Real, sellable, and in the conditions your customers were in when they bought.
The full buying group, mapped from the customers you've already won.
Stacked signals that add up to a real buying moment.
The words and the channel your best rep would pick, including when to pick up the phone.
Routed to the right rep or caller, with follow-through you can see.
Each pillar fixes a common reason outbound stalls. Every outcome, including every call, feeds back into the start.
Write an ICP, buy a list and hand the messaging to templates.
We study your best reps, your calls, emails and closed-won deals, and pull out who buys, why and what moves them.
Rely on fit scores that say nothing about whether a rep would work the account.
Every account runs through a trust score built on your best rep's quick check before it reaches anyone.
Email one contact and treat any single signal as a reason to reach out.
We map the buying group and stack signals into buying moments a rep would recognize.
Stop at an alert, and leave the rest to whoever sees it.
Every buying moment becomes a full play: the message, the channels, the owner and the due date.
Launch once and slowly go stale.
We feed every outcome back in, update the talk track, add plays and retire what stopped working.
Four stages. The phone is built in from the first week, not added at the end.
Your best reps, calls, emails and closed-won deals.
Trust score, signal program, plays, messaging and routing, in your stack.
Checked against your wins, then live on email, LinkedIn, ads and the phone.
Weekly reviews, a new play every month, every channel on its own number.
Your reps can own the phone, or our callers can dial alongside them. Either way, the phone gets worked.
Transform includes cold call training: live call blocks, workshops and coaching, so your team gets confident on the phone and stays that way.
Best for teams with reps who'd rather email than dial.
No dedicated callers yet, or need more phone coverage? Our callers dial alongside your reps, working the same call list in your voice and booking meetings to your reps' calendars.
Best for teams without dedicated callers, or that need more phone coverage.
Goals, systems, access and roles, including who is on the phones.
What's working in your conversations, your signals and the first plays to approve.
Walk the live engine, train your reps on it and on the phone, go live.
What it created, what we changed and what we're testing next.
We won't promise a meeting count. We'll show you every number, every week. If we're late, we keep building and your monthly fee pauses until it's live.
Fraxn is led by Mintis Sow, a President's Club outbound seller who built HubSpot's outbound program from $0 to $30M and its signal-based prospecting. The trust score she built there captured how reps really research accounts. That judgment layer is what this engine runs on.
We confirm fit, agree what a real meeting is, and send a one-page scope.
30 minutes to align, then access and intake. Learning starts that week.
Engine live, team trained, phones running, your list in your CRM.
One program across email, LinkedIn, ads and the phone. No build fee, no annual contract, and your list is live by day 45, or your bill pauses.
We build the engine. Your team works it.
We build it and run it with you, and keep it sharp.
We run it, we dial, and we train your sellers to cold call.
You keep the engine.
Your next move
Bring your pipeline questions. Leave with a straight read on what to fix first.
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