A proactive pipeline engine, built around the customers you've already won.
We find companies that look like your best wins, reach the right people with a real reason to talk, and keep the program running and improving. Your team takes the conversations and closes.
Double qualified pipeline in 90 days, or we keep working for free until you do. Terms and qualification criteria apply.
For
$2M+ B2B SaaS and service companies
Live in
45 days
Who runs it
Fraxn, done for you
Your time
One 45-minute review a month
The pipeline problem
Why the usual fixes stall
More activity isn't the answer. A system is.
Founders, CEOs and sales leaders at growing B2B companies know how to win a deal. What they don't have is a repeatable way to create the next one.
How most teams prospect
■Define an ICP, buy a list, add whatever intent data the tools provide
■Accounts look right, but have no reason to talk right now
■Signals land in a dashboard and nobody owns them
■Reps decide who to call, when they have time
■Campaigns launch once and go stale
How the engine works
■Targets built from why you actually win
■Signals combined into real buying situations
■Every signal tied to a play, a person and a next step
■Outreach and follow-up run every week, for you
■Results decide what to keep, change or cut
The mechanism
Your wins are the starting point
It starts with your wins, not a list.
A good-fit account doesn't tell you why someone buys, and a signal doesn't mean there's a reason to talk. So we work backward from deals you've already closed, then forward to the companies in the same situation today.
01
Closed-won customers
What your best deals had in common
02
Buying patterns
The conditions, people and timing behind each win
03
Signals
Live signs a company is in that situation now
04
Accounts + people
The companies that match, and who to talk to
05
Prospecting plays
Why now, what to say, which channel
06
Coordinated outreach
Email, calls, LinkedIn and paid, worked every week
07
Qualified pipeline
Opportunities that meet your criteria
08
Commercial results
What closed, what stalled, and why
↺Results feed back in. What converts decides who we target next.
The five parts
One engine, run for you
Five parts. Built, run and improved by Fraxn.
01
Reverse-engineer what already wins
→
We analyze your CRM, sales conversations and relevant losses to find the conditions, problems, people and timing behind real wins. The program starts from what has already proven itself in your business.
02
Build the signal program from the ground up
→
Website activity, CRM data, product usage, job changes, third-party data. We decide which signals matter, combine them into real buying situations, rank them, and connect each one to a clear play.
03
Turn signals into prospecting plays
→
Each priority signal becomes a complete play: the right people, why the signal matters to them, what to say, and coordinated outreach across email, calls, LinkedIn and paid where it fits.
04
Actually work the accounts
→
Data and workflows don't run themselves. We set the priorities, ownership rules, timing, follow-up and visibility inside your team's existing workflow, so the program gets worked every week.
05
Expand, maintain and optimize
→
Signals get noisy, markets shift and messaging goes stale. We maintain the engine, test new signals, add plays, and tune targeting, messaging, channel mix and follow-through on commercial results.
What a play looks like
Example, fictional company
One signal, turned into a complete play.
Every priority signal gets the same treatment: why it matters, who to reach, what to say, and a sequence that runs until someone replies.
Example play · New sales leaderFictional company · for illustration
The signal
Northwind Freight hires a new VP of Sales.
Job-change data flags the hire on day 3. Northwind matches the profile of your best customers: same size, same buyer, same messy handoff between marketing and sales.
Why it matters
For this client, a new sales leader is a buying window.
In this example, your closed-won analysis showed a pattern: a new head of sales, a pipeline target to hit, and no system to hit it with. Northwind just entered that window.
The right people
New VP of Sales · decision makerRevOps manager · championCEO · signs off
Contacts verified, routed to the account owner, logged in your CRM.
The opening message
Congrats on the new role. Most sales leaders we talk to inherit a pipeline built on referrals and inbound, and a 90-day clock. We help teams like yours build a proactive pipeline from the customers they've already won. Worth 20 minutes before you set Q1 targets?
Day 1
Email
The opener, to the new VP
Day 2
LinkedIn
Connect and engage with a recent post
Day 4
Call
Rep calls with a talk track and brief
Day 7
Paid
Account-level ads to the buying group
Day 9
Champion
A different angle to the RevOps manager
Fraxn runs: the signal, research, contacts, messaging, sequence and follow-upYour rep: takes the call when they reply
The first 45 days
Research · Build · Launch
Live in 45 days. Three meetings of your time.
01
Research
Days 1–10. Your time: a 60-minute kickoff.
What we do
Closed-won and sales-data analysis. We map the conditions, people and timing behind your wins, and agree what counts as qualified pipeline.
You get
■Your win patterns, in writing
■Qualification criteria, agreed
■Your pipeline baseline
02
Build
Days 11–30. Your time: a 45-minute strategy review.
What we do
We select and rank the signals, find the right accounts and people, and build the prospecting plays, messaging and follow-up.
You get
■Your signal program
■Prospecting plays, ready to run
■Routing into your team's workflow
03
Launch
Days 31–45. Your time: a 60-minute launch.
What we do
QA, enablement and activation. Outreach goes live and qualified conversations start landing with your team.
You get
■The engine, live
■A team that knows what to expect
■Pipeline reporting from day one
After launch
Managed, not handed off
We keep running it, and making it better.
What Fraxn runs
The engine, every week.
We maintain the infrastructure, discover and test new signals, add prospecting plays, and tune targeting, messaging, channel mix and follow-through. Commercial results decide what we keep, change, expand or remove.
What you see
45 minutes a month.
A monthly performance and optimization review, with a quarterly strategy discussion folded into every third one. Questions in between go to Slack or email.
Sample monthly review · Month 2Illustrative numbers · not a client result
Qualified pipeline vs. baseline
Baseline
Month 1
Month 2
Target (2×)
Measured against the baseline and qualification criteria agreed at kickoff.
Signals that converted
New sales leader9 opps
Pricing-page revisit6 opps
Champion changed jobs4 opps
Competitor contract renewal2 opps
What we changed
■Cut a hiring signal that booked meetings but no pipeline
■Added a funding-round play for the services segment
■Moved calls earlier in the sequence; replies up
■Next month: test a play for lost deals that reopen
The guarantee
Terms apply
Double your qualified pipeline in 90 days, or we keep working for free until you do.
"Qualified" is defined with you at kickoff and measured against your baseline. Qualification and participation requirements apply, and we'll go through them on the fit call.
Questions
Before you book
Common questions.
Is this outsourced SDR?
No. Fraxn builds and manages the proactive prospecting system behind your sales motion. Depending on the engagement, Fraxn may run campaign execution and follow-through, while your team handles the sales conversations and closing.
Do we need intent software already?
No. We build the signal program from the ground up and decide which first-party, third-party, CRM and market signals are worth using. If you already pay for intent or enrichment data, we put it to work.
Will this work if we mostly grow through referrals?
That's often one of the strongest cases, as long as you have enough happy customers to learn from and a reachable market of companies like them.
Do we need a large sales team?
No. It works for founder-led businesses and for established sales teams, as long as someone can consistently take qualified sales conversations.
Does it work for service businesses, or only SaaS?
Both. The method starts from your own wins, so it works for B2B software and B2B services companies with a proven offer and a clear business buyer.
What does “qualified pipeline” mean?
Pipeline that meets the ICP, opportunity, stage and qualification criteria we agree on together at kickoff, measured against your starting baseline.
Is the guarantee unconditional?
No. Qualification and participation requirements apply. We'll walk through the specifics on the fit call, before anything is signed.
What happens after 90 days?
We keep running the engine: maintaining it, adding signals and plays, and improving targeting, messaging and channel mix based on what actually converts.
See if Fraxn is a fit.
Thirty minutes. We'll look at your wins, your market and your sales capacity, and tell you plainly whether the engine will work for you.