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How we work

Forty-five days to a live queue. Then we run it with you.

No discovery phase that drags. No deck. Week one we are in your CRM and on calls with your best reps. By day 45 your reps are working a ranked queue, or your bill pauses.

Get your top in-market accounts →

Free, 30 minutes. See what week one looks like on your own accounts.

Who does what

Strategy from the operator. Build from the engineers. Calls from your reps.

One Slack channel, three roles, no handoffs.

Mintis Sow · Founder

Sets the strategy, stays in the channel

Maps the judgment with your best reps
Decides which signals and plays go first
Leads the weekly pipeline review

Experienced GTM engineers

Expand and scale the impact, in your stack

Fit score, signals, enrichment and data quality
Queue, routing and plays wired into your CRM
Build slots every week, so plays ship on time

Your team

Take the conversations

An hour with your best reps in week one
Same-day approvals in Slack
Reps work the Monday queue

The 45-day build, then the quarterly run

Week by week, what happens and what you get.

Nothing goes live until a person on your side has approved it.

Days1–10

Map

We interview your best reps, read your closed-won, and write down how your team decides who to work and what to say.

You getThe judgment map, signed off by you. Your ICP and fit criteria in writing.

Days11–30

Build

Fit score from your wins. Signals wired in. Buying groups mapped. First plays drafted and routed.

You getA ranked queue in your CRM, four plays ready to run, and a call shortlist ranked to answer.

Days31–45

Launch

Plays go live. Reps trained in one session. Every first touch approved by a person before it sends.

Day 45Queue live, or we keep building at no charge until it is.

Days46–90

Run and tune

Outcomes feed back. We add plays, retire what doesn't convert, and test new signals against the baseline.

You getWeekly pipeline review. A first-quarter report against the baseline set at kickoff.

Quarter2+

Renew, or take it in-house

Stay on quarterly, or keep it: docs, training and a 30-day handoff are included.

Your callNo annual contract. No lock-in. Every credential is yours from day one.

What you own at the end

You keep the engine.

If we disappeared tomorrow, your reps would still open a ranked queue on Monday.

Judgment mapHow your best reps decide, written down and wired into routing

Fit scoreBuilt from closed-won, on every account in your CRM

Signal programStacked signals that become buying situations, refreshed weekly

The queueRanked, routed, in your CRM, with the reason to call

PlaysUp to four live, each with message, channel and owner

Call shortlistRanked to answer, ordered for the dialer, with context and a talk track

Every dayShared Slack channel

Questions answered the same day. Plays shipped in the open.

Every MondayThe queue refreshes

New signals in, worked accounts out, reps know who to call.

Every week30-minute pipeline review

Mintis and your sales leader. What moved, what we change.

Every quarterOperating report

Pipeline against baseline, plays tested, what's next.

Not a fit if

You want 10,000 sends a month. You're pre-revenue. Your CRM is off limits. We're built for B2B teams with at least two sellers, a proven offer and customers who already bought.

Your top in-market accounts
Free · 30 min with MintisGet the list →

Your next move

Build it with us. Get month one free.

Charter offer: first 3 teams signing by Dec 31, 2026, with agreement to a named case study. Book a meeting to check fit and availability. No mystery conditions.

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